Social Media & Financial Services: What's Next?
Social media provides financial services companies with an opportunity to both reach consumers and to enter into a targeted and professional dialogue with them. [CBSAC/NY event]
How has your organization / other financial services players leveraged social media across the following areas? What worked well? What didn't go as expected? Why?
- prospect and customer engagement
- customer service
- testing, refining traditional media campaigns (e.g., tv commercials)
•How is your company organized to provide effective social media crisis response and management?
•How is your organization addressing the challenges of social media and identity theft or fraud?
•What regulatory / privacy issues has your organization faced in social media? What measures do you have in place to reduce potential risk?
•What role is mobile playing now? How will this change in the future?
Please join us.
Registration is at www.cbsacny.org
Sullivan & Cromwell LLP
125 Broad Street
New York, NY 10004
Columbia Business School Alumni Club/NY
- When: 6:00PM-8:00PM
- Start: 19 November 2013
- End: 19 November 2013