LUXURY AND MILLENIALS: THE RISING FACE OF AFFLUENCE
Millennials, adults born between 1980 and 1995, are the largest global consumer group and account for $1.3 trillion dollars in spending. Millennials are now entering their wealth accumulation phase and their expectations of brands are greater than ever. Millennial consumers is fickle; wanting transparency and ethical practices, but only when it suits their goals. They shop high, they shop low, and above all else, they want experience. So how do brands connect with them in a dynamically digital world? Luxury retailer experts share what you need to know.
- When: 2:30PM • FRIDAY • LAUNCH STAGE
- Start: 22 November 2013
- End: 22 November 2013