FIRESIDE CHAT: HOW E-COMMERCE HAS ERODED MAJOR RETAILERS
The evolution of retail is a prominent industry trend that has generated a lot of buzz as e-commerce gives traditional retailers a run for their money. Several key players like Warby Parker, BaubleBar, Julep, Deal Decor, Poppin and many others have successfully built their businesses on platforms that totally eliminate the middleman and go right to the manufacturers. The result is cheaper consumer products and higher profit margins for companies. Is this the future of all premium brands? Michael can look at the effect this has had on retailers – has it made them stronger? as well as how sites such as Facebook, Pinterest and Instagram are shaping shopping trends, and why Wall Street understands e-commerce better than any social platform. Additionally, he can discuss the key approach and principles required in creating niche e-commerce destinations to fulfill growing customer needs, why the future of premium brands will bypass the middleman and the future of the e-retail space.
- When: 2:00PM • FRIDAY • SUMMIT STAGE
- Start: 22 November 2013
- End: 22 November 2013