THE EVOLUTION OF CONSUMER BEHAVIOR AND CONTENT
Wired’s circulation has grown 3% in 2.5 years, yet Vice and Young Turks have seen triple digit growth in their online audiences. It’s long been said that traditional media is dying a slow death and digital would take over, but that may not be entirely true. Across the board, there are publishing sparks of Genius everywhere, and marketers and brands need to capitalize on them. In a 30 minute discussion, content marketing strategist Macala Wright will discuss, how shifts in consumer consumption patterns should be driving your content marketing strategy. You’ll find out what consumers are reading, why the publishers are finding success and what to take from a new set of content marketing practices based on content consumption data. You’ll also learn a few ninja tricks for your own plans.
- When: 2:30PM • THURSDAY • LAUNCH STAGE
- Start: 21 November 2013
- End: 21 November 2013